// about

I spent 12 years inside agencies and online businesses watching the same thing happen.

Founders move fast. The business grows faster than it gets organized. Tasks get missed, tools pile up and the team waits on decisions. The founder becomes the link that holds everything together. That works small but breaks at scale.

I became the operator who fixes that. I ran my own marketing agency for 7 years, then ran marketing operations for a 7-figure agency managing their full team and systems. Along the way I led the operations for coaching businesses, course publishers and Sweden's largest motorcycle education platform.

My job is simple to describe. I audit how a business runs, design the structure, build and automate it, then train the team so it runs without me in every loop. Operations on one side, marketing operations on the other, automation tying them together.

(Mikael profile picture here)

A second, more personal shot works well here.

  • BasedStockholm · CET
  • Experience12+ years
  • LanguagesEnglish, Swedish
  • Core toolsClickUp, GoHighLevel, n8n
// how i think about the work

A few things I hold as true.

Not a methodology slide. Just the principles that shape every engagement, from the first audit through to the handoff.

01

Audit before building.

02

Design for the team, not just the moment.

03

Document so the same mistake is not made twice.

04

Build it so it runs without me in every loop.

Let's fix the bottleneck.

Tell me where your business is losing time. I will show you how I would fix it.

Let's talkSee the work