I turn founder chaos into systems that run without you.
Operations Manager, Integrator and Marketing Ops lead. For 12 years I have built the systems, teams and automation behind agencies and online businesses so the work stops depending on one person.
(Mikael profile picture here)
A clean professional portrait. Dark background works best.
Trusted to run operations for agencies, coaching businesses and Sweden's largest motorcycle education platform.
What I actually build.
Operations work is usually invisible. This is what it looks like in the tools, rebuilt in demo workspaces so nothing client-specific is exposed.
(ClickUp demo workspace screenshot here)
SOP library, task pipeline and team workflows in one place.
(Miro board screenshot here)
Customer journey and operations map from the audit phase.
(n8n workflow screenshot here)
Lead capture and nurture flow with AI research steps.
(Zapier zap screenshot here)
App-to-app automation moving data between tools.
(GoHighLevel pipeline screenshot here)
CRM pipeline, funnels and automated follow-up.
(KPI dashboard screenshot here)
The numbers that matter, at a glance, every week.
Two lanes, one operator.
I run operations and I run marketing operations. The operator who builds the systems and the marketer who builds the engine behind them.
Operations Management
Build the operating backbone. SOPs, ClickUp, KPIs and weekly scorecards so your team has one system it actually uses.
- Process documentation and SOP libraries
- ClickUp workspace design and team workflows
- KPIs, weekly scorecards and owner accountability
- Hiring systems with paid test tasks
Marketing Operations
Fix the marketing engine. Funnels, CRM, email and paid ads oversight with clean tracking so you can see what works.
- Funnel rebuilds and conversion fixes
- CRM and email automation (GoHighLevel, ActiveCampaign)
- Tracking and attribution (GA4, GTM)
- Paid ads oversight and reporting
Automation & AI
Automate the repetitive work with GoHighLevel, n8n and AI so the busywork stops eating the week.
- Onboarding and nurture automation
- n8n and Zapier pipelines
- AI-assisted research and content workflows
- Tech stack consolidation
Audit. Design. Build. Handoff.
Clear phases so you always know what is happening and the system runs without me in every loop.
Audit
Map what exists today. Where time goes, what falls through the cracks, where the friction lives.
Design
Design the structure. The processes, tools, KPIs and team flow that fit how the business actually runs.
Build
Build and automate it. SOPs, ClickUp, CRM and the automation that takes the manual load off the day.
Handoff
Train and hand off so it runs without you in every loop. The system holds as the team grows.
Things I have built.
I am not only a consultant who reads about these problems. I have started and run businesses through them.
Music marketing network
Started a music marketing network and grew it to 1.3M followers and 280M+ views across platforms.
Doust Media
Founded and ran a full-service marketing agency. 4 full-time staff, 15-20 contractors and 10-15 clients at a time.
SaaS tools for agencies
Building small SaaS tools that solve the recurring problems I keep seeing inside marketing agencies.
Let's fix the bottleneck.
Tell me where your business is losing time. I will show you how I would fix it.